Shorter (Taglines)

Abercrombie & Fitch

  • Campaign: Keep the past the past. Please
  • Concept: Times have changed and the mid 2000's were a rough time for Abercrombie & Fitch. A&F wants to put the past behind them and start fresh, but first the past must be accounted for.
  • Copy:
    • Dear 2007, We're sorry. -A&F
    • Some things truly do get better with age.
    • Forgive and forget. Right?
    • Abercrombie & Fitch, now in the business of selling shirts.
    • We now wear our underwear under our pants.


  • Campaign: Damages & Wasted Times
  • Concept: Venmo is for more than just splitting the ticket at dinner and paying your roommate for the utilities. Be bold, send your ex a Venmo request for what you really want. Damages and wasted time. 
  • Copy:
    • For when going to pick up your sweatshirt just isn't enough.
    • Venmo requests: for when the breakup simply isn't enough.

Pabst Blue Ribbon

  • Campaign: In The Family
  • Concept: Dads. They loved and raised us and in return they are the butt of a lifetime of jokes. We say it's time we raise a toast to the men that raised us and the things they passed on to us, most of all, their taste in beer. Copy to be presented with images of fathers and sons drinking Pabst Blue Ribbon together in their respective homes.
  • Copy:
    • All it took was 20 years to realize that your old man was cooler than you realized. Socks and sandals are still terrible though. Pabst Blue Ribbon. #InTheFamily
    • It turns out dad had more going for him than his neon workout shorts after all. Pabst Blue Ribbon. #InTheFamily
    • Dads. Champions of the ordinary, and apparently the tasty. Pabst Blue Ribbon #InTheFamily