Social Factor

Creative Intern - Social Factor

As the creative intern for Social Factor (a social agency in Austin, TX) I rebranded company’s visual aesthetic and brand perception on social media by implementing diverse content and tying posts into local culture and events.

The majority of the series focused on East Austin in particular. Out of this idea I developed was #EastOfI35, as the Social Factor office is in East Austin three blocks east of I-35. In this series I explored the restaurants, coffee shops and stores that were our neighbors in the area. These images were presented in a gridded fashion to provide a cohesive look through the feed. In doing so I implemented a series of summer themed stop motion videos on Instagram to engage users in Austin and in other areas around Texas with diverse, season relevant content. 

While community managing these social channels (particarly lnstagram), the account saw doubled engagement on posts and growth of over 100 followers in under four weeks.

While interning I also blogged on industry trends and wrote social content for clients such as the outdoor, nonprofit initiative Tread Lightly! and the Smiles of Austin dental offices.